Ritual Zero Proof - Diageo

​​

Ritual's expansion into ready-to-drink cocktails marked the brand's first move beyond non-alcoholic spirits. To support the launch, we introduced "Real Cocktails Made Non-Alc" under the Taste of More platform—a simple idea that captured how Ritual delivers the full cocktail experience without alcohol.​​​

​

Working alongside our agency partner, who developed the campaign identity and photography, I created the product imagery, led the digital execution team, and extended the campaign across digital, paid media, retail, and OOH touchpoints.

​

Agency Partner: Speakeasy​